Blog
Practical advertising advice for independent insurance agencies. No theory. No fluff.
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How to Write Insurance Ad Copy Without Sounding Like a Carrier
March 10, 2025
Most agency ad copy reads like a compliance document. Here is how it goes wrong and how to write something a real person would actually read.
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Google Search vs. Meta for Insurance Agencies
February 3, 2025
Both platforms work. They work for different reasons and different moments in the buying decision. Here is how to pick.
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Why Insurance Agencies Waste Money on Facebook Ads
January 15, 2025
Most agencies run ads the same way they boost posts. Here is what that costs them and what to do instead.