The flagship curriculum
Learn to run your own pipeline instead of renting one.
Insurance Agency Ads OS is a complete training curriculum built for independent
agencies. You'll learn how to plan, launch, and read paid campaigns yourself,
module by module, at your own pace.
Most agencies are marketing on hope.
Hope that a referral shows up. Hope that this month's lead vendor sends someone
who actually answers the phone. Hope is not a channel, and nobody ever taught you
what to do instead.
- You are paying for leads, not learning how to generate them. A lead vendor gets paid whether or not you close the deal. You never learn anything you can reuse next month.
- Referrals are not a growth plan. They are a nice bonus that happens to your book of business. You cannot forecast off of "hopefully someone mentions us."
- You do not know what a pixel is, let alone how to use one. That is not a character flaw. Nobody taught you. This is where you learn.
- You have no idea what your actual cost per lead is. If you can't answer that in one sentence, nobody has taught you how to read your own numbers yet.
The agencies growing right now are not smarter. They learned the system.
They stopped buying recycled leads. They sat down, learned how a real campaign
is built, and ran it themselves. None of it was complicated once someone
explained it in order.
"The hardest part was admitting that nobody had ever actually taught me
what my cost per lead was supposed to look like, or how to bring it down."
Six modules. Nothing extra.
A self-paced curriculum that takes you from zero to running your own campaigns,
with a growing library of examples and prompts to work from.
Foundations
Build the right strategy before you spend a dollar. You'll learn how to set a realistic budget, structure an offer that actually gets clicked, and set up basic tracking so you know what's working from day one.
Meta Ads
Learn how real campaigns are structured, not just boosted. You'll learn how campaigns are built, how to define audiences without needing a pixel full of historical data, and how to write and test creative that holds attention.
Google Search Ads
Learn to compete for search intent without overspending. You'll learn how to pick keywords, how match types actually work, and how to allocate a budget that still leaves you a margin on agency commissions.
Landing Pages
Learn what a landing page needs to do, and what kills it. You'll learn what makes a page convert, how to brief a developer or build one yourself, and the specific mistakes that quietly tank conversion rate.
Optimization
Learn to read your own numbers instead of guessing. You'll learn which metrics actually matter, how to read them without a marketing degree, and when to kill an ad versus let it keep running.
Campaign Vault
A growing library to study and adapt, not a template dump. Canva ad image examples organized by line of business, plus Claude and ChatGPT prompt libraries for writing your own copy. Built to teach the skill, not replace it.
Common objections, answered before you ask.
"We are a small agency. Is this overkill?"
This was built for small agencies. Not a franchise marketing department. Not a call center. A two-to-ten person agency that wants to learn a system it can run without a full-time hire.
"How is this different from hiring a marketing agency?"
An agency sells you their time, every month, forever. This teaches you the skill itself. Learn it once and you keep every dollar that would have gone to a retainer, for as long as you run ads.
"What if I do not consider myself technical?"
The curriculum assumes zero experience. Every module walks through what to click and why, not just theory. Most agency owners are running their first real campaign within a week of finishing Foundations.
"Does this cover commercial lines too, or just personal?"
Both. You will learn to think by line of business. Auto, home, and commercial each sell to different people for different reasons, and the training walks through how targeting and messaging change for each.
Get instant access
Insurance Agency Ads OS
$297
One-time payment. No subscription.
- Six self-paced training modules
- The Campaign Vault: Canva ad examples by line of business
- Claude and ChatGPT prompt libraries for writing your own ad copy
- Lifetime access to future curriculum updates
30-day money-back guarantee. If you go through the curriculum and it doesn't help, we refund you.